Sunday, 29 September 2013

[U462.Ebook] Download Domain-Specific Languages (Addison-Wesley Signature Series (Fowler)), by Martin Fowler

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Domain-Specific Languages (Addison-Wesley Signature Series (Fowler)), by Martin Fowler

When carefully selected and used, Domain-Specific Languages (DSLs) may simplify complex code, promote effective communication with customers, improve productivity, and unclog development bottlenecks. In Domain-Specific Languages , noted software development expert Martin Fowler first provides the information software professionals need to decide if and when to utilize DSLs. Then, where DSLs prove suitable, Fowler presents effective techniques for building them, and guides software engineers in choosing the right approaches for their applications.

This book’s techniques may be utilized with most modern object-oriented languages; the author provides numerous examples in Java and C#, as well as selected examples in Ruby. Wherever possible, chapters are organized to be self-standing, and most reference topics are presented in a familiar patterns format.

Armed with this wide-ranging book, developers will have the knowledge they need to make important decisions about DSLs—and, where appropriate, gain the significant technical and business benefits they offer.

The topics covered include:

  • How DSLs compare to frameworks and libraries, and when those alternatives are sufficient
  • Using parsers and parser generators, and parsing external DSLs
  • Understanding, comparing, and choosing DSL language constructs
  • Determining whether to use code generation, and comparing code generation strategies
  • Previewing new language workbench tools for creating DSLs

  • Sales Rank: #581098 in eBooks
  • Published on: 2010-09-23
  • Released on: 2010-09-23
  • Format: Kindle eBook

From the Back Cover
Designed as a wide-ranging guide to Domain Specific Languages (DSLs) and how to approach building them, this book covers a variety of different techniques available for DSLs. The goal is to provide readers with enough information to make an informed choice about whether or not to use a DSL and what kinds of DSL techniques to employ. Part I is a 150-page narrative overview that gives you a broad understanding of general principles. The reference material in Parts II through VI provides the details and examples you will need to get started using the various techniques discussed. Both internal and external DSL topics are covered, in addition to alternative computational models and code generation. Although the general principles and patterns presented can be used with whatever programming language you happen to be using, most of the examples are in Java or C#.

About the Author
Martin Fowler is Chief Scientist at ThoughtWorks. He describes himself as “an author, speaker, consultant, and general loudmouth on software development. I concentrate on designing enterprise software—looking at what makes a good design and what practices are needed to come up with good design.” Fowler’s books include Patterns of Enterprise Application Architecture; UML Distilled, Third Edition; and (with Kent Beck, John Brant, and William Opdyke) Refactoring: Improving the Design of Existing Code. All are published by Addison-Wesley.

Most helpful customer reviews

48 of 54 people found the following review helpful.
Well written but not comprehensive
By Holygrail
As usual, Fowler delivers a very well structured book, easy to both read and use as reference material. He is a very able and pragmatic writer and that shows in this book.

However, I can't consider this book a good text because of the things it omits. This is a book about designing DSLs and this task is one of the things functional languages excel at, but Fowler establishes in the introduction that he is going to happily ignore all things related to functional programming and never looks back. Anyone interested in designing DSLs owes it to himself to research Haskell, Scala and F# as they are vastly superior to Java in this respect.

Fowler has been one of the best at writing about OO design and approaches this book in the same way, sadly he hasn't upgraded his knowledge to include other paradigms that in this case address the problem at hand better.

0 of 0 people found the following review helpful.
the book is like a good conversation providing an overview of why one ...
By John M. Hunt
the book is like a good conversation providing an overview of why one would seriously consider using a DSL and the major approaches that one might consider. It provides a good framework for further learning. I was hoping he would develop his examples, which are good, in more detail.

0 of 0 people found the following review helpful.
Very nice!
By Stephen
As an occasional user of lexx/yacc and a frequent developer of rules engines - this book filled in many gaps and answered many whys. My next rule engine will make use of a DSL utilizing many of the patterns described.

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Monday, 23 September 2013

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  • Published on: 2011-12-21
  • Binding: Paperback

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Friday, 20 September 2013

[M584.Ebook] Download PDF How to Research, by Lorraine Blaxter, Christina Hughes, Malcolm Tight

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How to Research, by Lorraine Blaxter, Christina Hughes, Malcolm Tight

Learn Techniques to Find the Information You Need

This revised third edition delivers invaluable guidance on how to collect data, write proposals, and make presentations. Offering you step-by-step techniques for the most efficient and focused research in school or work projects, How to Research includes hands-on exercises that build up skills and strengthen research techniques useful for any project, in any field.

  • Sales Rank: #2810534 in Books
  • Published on: 2006-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .71" w x 6.00" l, 1.10 pounds
  • Binding: Paperback
  • 304 pages

About the Author

Lorraine Blaxter is based at the University of Warwick, United Kingdom, where she lectures at the School of Health and Human Studies.

Christina Hughes is a senior lecturer in the University of Warwick's sociology department.

Malcolm Tight is based at the Department of Educational Research at Lancashire University, United Kingdom.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Useful
By ShaWashanah
This book was very useful during grad school. I found a lot of information in this book helpful. I walked away with a great sense of so many research terms that are used in the book and applicable to research courses. I continued to use this book even in my PhD program.

1 of 1 people found the following review helpful.
Must have for any graduate student
By Justin M Downing
Helps with my disseration

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Sunday, 15 September 2013

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Filled with sad memories or eager hopes, people waited for the turn of the century, and as the clock struck twelve, felt innumerable undefined forebodings. They felt that the new century would certainly give them only one thing, peace. They felt that those who are labouring to-day would witness no new development in that process of change to which they had consciously or unconsciously contributed their quota.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

  • Sales Rank: #3091533 in Books
  • Published on: 2016-06-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .75" w x 5.98" l, 1.05 pounds
  • Binding: Paperback
  • 362 pages

Language Notes
Text: English, German, Swedish (translation)

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Saturday, 14 September 2013

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"A new and authentic voice of the urban Latino experience." --Esmeralda Santiago, author of When I Was Puerto Rican

In a stunning narrative combining the gritty rhythms of Junot Diaz with the noir��genius of Walter Mosley, Bodega Dreams announces the arrival of a writer who The Village Voice has already hailed as "a Writer on the Verge."

The word is out in Spanish Harlem: Willy Bodega is king.��Need college tuition for your daughter?��Start-up funds for your fruit stand?��Bodega can help.��He gives everyone a leg up, in exchange only for loyalty--and a steady income from the drugs he pushes.

Lyric, inspired, and darkly funny, this powerful debut novel brilliantly evokes the trial of Chino, a smart, promising young man to whom Bodega turns for a favor.��Chino is drawn to Bodega's street-smart idealism, but soon finds himself over his head, navigating an underworld of switchblade tempers, turncoat morality, and murder.

  • Sales Rank: #24320 in Books
  • Color: Multicolor
  • Brand: Vintage
  • Published on: 2000-03-14
  • Released on: 2000-03-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .59" w x 5.21" l, .55 pounds
  • Binding: Paperback
  • 213 pages
Features
  • Great product!

Amazon.com Review
Growing up in Spanish Harlem, Chino knew he needed three things to survive: a solid friend (his pana), a decent nickname--not some lame thing his parents had called him, like Tito or Googie--and a reputation that he would rather lose a tooth or get his ribs broken than back out of a fight. With the help of Sapo, "the meanest and ugliest kid on the block," Chino manages to make it as far as college before his life is endangered. He even attracts the attention of Nancy Saldivia, a beautiful Pentecostal girl so genuinely devout that she has earned the high school nickname "Blanca." In a typically vivid passage at the start of his debut novel, Bodega Dreams, Ernesto Qui�onez writes: Blanca wasn't allowed to wear jeans but she made up for it by wearing tight, short skirts. She always carried a Bible with her and never talked bad about anybody and at school she only hung around with her Pentecostal friend, Lucy. Lucy was a hairy girl who never shaved her legs because it was against her religion. Blanca had hairy legs as well, but Lucy's legs were so hairy that everyone called her Chewbacca.... When the cruelty toward Lucy became too much for Blanca, she'd punish the boys by being the coldest, most serious person in school. Only Blanca could get away with this because she had an angelic face that almost made you want to sing Alleluia. Made you want to pick up a tambourine and join her one night in her church. Make a joyful noise to the Lord so she would begin to jump up and down to all that religious salsa. And maybe you'd be lucky enough to cop a cheap feel as the Holy Ghost took over her body. Our narrator's luck is running out, though, and when Sapo introduces him to the mysterious, powerful Willie Bodega, Chino finds himself helplessly drawn into a criminal network. Even if Chino and Sapo's world is far from your own, you can't help but succumb to Qui�onez's funny, rapid-fire prose and his uncanny gift for dialect. The author's dead-on renderings of verbal tics and rhythms fit seamlessly into his depiction of the vibrant culture of East Harlem. Bodega Dreams is an unusually accomplished debut with all the right ingredients: distinctive characters, a troubling plot, and a seductive voice. --Regina Marler

From Publishers Weekly
Praise the lord and pass the hooch: this galvanizing debut is the novel East Harlem has been waiting for since the days of the Young Lords. Quinonez has a poet's ear for the barrio's Spanglish rhythms and idioms, a brujo's gift for describing its alma, and an intense, unrelenting streetwise energy. The book features a cast of memorable characters, including dim-witted Neno, who can't complete a sentence without quoting a song lyric; the nefarious barrio lawyer Nazario; the drug runner and possible hitman Sapo, who would rather be flying a kite from the top of a tenement; and cameo appearances by many real artists and poets. But at the heart of everything is Willie Bodega, a former Young Lord who has become the biggest drug lord of them all. Bodega is also one of the most visionary and magnanimous characters in contemporary fiction. He hands out money for tuition, rent, whatever anyone needs--asking only loyalty in return. Bodega has a dream of what Spanish Harlem could become, and no scruples at all about how the money to fuel his dream is acquired. "We were all insignificant," says Chino, the narrator, "dwarfed by what his dream meant." Chino is an artist who can wax positively lyrical when he is not trading hilarious banter. The plot is basic noir--the fall of an anti-hero--but it is wrapped with a glittering array of scams and schemes that keep it all hopping. Both dreams and realities are compellingly and coolly styled by this exciting new author, and the very few first novel faux pas don't much distract from his insightful and significant achievement. Agent, Gloria Loomis. Author tour. (Mar.) FYI: Quinonez was named one of the Village Voice's 1999 Writers on the Verge.
Copyright 2000 Reed Business Information, Inc.

From School Library Journal
YA-Willie Bodega, a man of middle years, heads a syndicate that organizes the economics, justice system, and politics in Spanish Harlem. He works toward his dream of creating a rising professional class of Puerto Rican citizens with the aid of a tiny cadre of powerful, ultimately traitorous, friends. Using the voice of a barely post-adolescent youth to tell the tale of Willie's undoing, Qui-onez gives readers pitch-perfect characterizations, crisp dialogue, and plenty of action. Chino is newly married to a pregnant Pentecostalist who holds herself above barrio politics. He and his wife attend night school, work, and struggle to pay the rent. Chino's wild boyhood friend introduces him to Bodega, in a roundabout way, and against all of his better instincts, Chino begins to work for Bodega, dreams with him, and, in the end, takes his place. Realism and romantic adventurism are neatly bonded here, making this a book for eager and reluctant readers alike. In a market that is short on Latino novels of literary merit, this one stands out and demands attention from readers from all cultural backgrounds.
Francisca Goldsmith, Berkeley Public Library, CA
Copyright 2000 Reed Business Information, Inc.

Most helpful customer reviews

21 of 22 people found the following review helpful.
Daimond in the Rough
By Steven McCormack
Ernesto Quinonez' debut novel, Bodega Dreams, breaks through stereotypes, and enlightens the reader to the numerous human elements that make up El Barrio. Nevertheless, his purpose is not to explain the socio-economic group dynamic that makes up contempoary East Harlem. His purpose is to tell a good story. Unfortunately, I was expecting more of the former. As an Anglo who works in a Hispanic community, I thought the book would give me more insight into how Nuyoricans view themselves within New York's Latin American Community. For instance, the reality of inter-Hispanic relations is more complex than the author lets on. Although the subject is broached (inside the precinct house), Quinonez leaves it at it's barely scratched surface.
Although these expectations were not satisfied, my curiosity as a reader of a good novel was. Quinonez' hero, Chico, doesn't take a holier than thou attitude toward the seedier characters he meets, but accepts them for who they are: hoods, drug dealers, mafiosos, and the lowlife attorney, Navarro.
The descriptions of El Barrio are first rate. The reader gets an insider's view of Quinonez' home turf: the sights, sounds and smells that make up his neighborhood. What the author fails to do is explain why Chino's love, Blanca, a devout Pentecostal, falls in love with him and gets married at such a young age, despite his continued association with the local drug pusher, Sapo. Perhaps the courtship was edited out of the original manuscript. And although Chino seems to be a decent, inteligent fellow, how these two became married while full time college students is never satisfactorily answered. The plot was interesting, pitting the black and white concepts of right and wrong against the myriad grays that represent the realities of survival and prosperity in El Barrio. The characters of Chino and Sapo were well developed, but the lesser characters were one-sided. The social conscience of Willie Bodega, the Puerto Rican Social Activist turned drug dealer, was quite unbelievable. The dialogue was interesting, and often humorous, but oftentimes highly predictable. However, the climax was somewhat surprising, and did catch me off guard. All told, I found this to be excellent debut novel, and look forward to Quinonez' next book.

11 of 11 people found the following review helpful.
Bodega Dreams come true
By Alvaro Saar Rios
Bodega Dreams is a shiny penny in the middle of nothingness. Vivid characters and fresh dialogue. Ernesto Quinonez has succeeded in accomplishing a novel that spills out sad and beautiful truths without worrying about who its spilled on. This book is reminiscent of authors such as Piri Thomas, Junot Diaz and Abraham Rodriguez Jr. but Mr. Quinonez is still able to carve his own niche into the land of Latino Literature.

13 of 14 people found the following review helpful.
Brings Back Memories of Spanish Harlem
By Liz Walker
Bodega Dreams brought back alot of memories of growing up in Spanish Harlem (Carver Projects) during the 70's and 80's. Each time I read something that would trigger a memory, I would read the section to my husband (a wonderful "redneck") and tell him that's how it was while I was growing up. The men playing dominoes outside, the congos being played on the streets, the pumps opened on a hot summer night, the salsa coming from the apartment windows...all of it brings back memories. I moved away in 1984 and moved around the country. I now call a small quiet town in Ohio home, but my family is still there. My mother still lives in the same apartment that I grew up in. I don't go back often but the memories in the book were sweet. Ernesto has captured the feel and emotions of the spanish people in harlem. For all you latinos out there, read this book...you won't be disappointed.

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[S398.Ebook] PDF Ebook Two Trees (The Luthier's Diary Series Book 1), by Kevin Lee Luthier

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Two Trees (The Luthier's Diary Series Book 1), by Kevin Lee Luthier


***Based upon the legends of music and master violins.***

Richard Gaspar has no heart. It stopped beating when he was seventeen...

Richard's brilliant performances thrill the cheering masses, yet his scars run deep and behind the charade lies pain and devastation. While searching for a master instrument to further his career, Richard's closest friends, Mark and Cercie, play upon two new violins that magically bring the music to life. The first rings like church bells and laughs in the voice of a young girl, the other fills the concert hall with crashes of thunder and the roaring of lions sounding so real that Richard believes he is about to be devoured in the Roman coliseum.
Intertwined with the making of Richard's incredible master violin and his unpredictable relationship with the Master Luthier, is the story of Richard's childhood and of eleven-year-old Michelle Ross, who stumbles into his life and teaches him all there is to know about friendship, and later how to love. She is passionate and adventurous together are thrilling and heartwarming.

Could there be a reclusive craftsman somewhere, who holds the secrets of the old masters? Can the music of a master violin really mend a broken heart?
Enter a world of dreams and passion; where fantasies become real, and the secrets are only a page turn away.

Enter the world of the Master Luthier...


  • Sales Rank: #420383 in eBooks
  • Published on: 2010-12-12
  • Released on: 2010-12-12
  • Format: Kindle eBook

From the Publisher
One of the great legends of music and master violinmaking brought to life in a modern setting.

From the Author
Those that have had their lives touched with music will understand this book from the very beginning. For the others who will read this book, welcome to a better world.

From the Inside Flap
The Luthier's Diary Series:

Written to inspire, entertain and give hope to those that have the courage to dream.

These original books come from deep within the world of the Master Luthier (violinmaker) and contain the lives, loves and fantasies of those who play upon true master instruments.

Book One: Two Trees

Richard Gaspar is an arrogant, thirteen-year-old prodigy violinist whose only dream is to perform in the spotlight and hear the deafening roar of the crowd as they rise t their feet.

Richard's vain and pretentious world is shattered when eleven-year-old Michelle Ross stumbles into his life and teaches him how a true friend can change someone's life forever.

This is the story of a boy and a girl innocently growing up together, playfully and romantically told by the only one who can...The Master Luthier.

Richard Gaspar orders a very special violin to further his career...

...and in the process he finds his heart.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A book rear you can't leave until you finish
By Mohamad Hajjar
It's been a while since j have read a fulfilling book that you can't leave aside until you finish. It's a book That should be read by everyone who is involved in a project whether business, music or simply a life project. I really enjoyed this book, specially how the youth story about the character blends in with the main subject.

6 of 7 people found the following review helpful.
Two Trees-a story of love
By Robin Keith
I loved this book. It is a tender tale of a man who is looking to become the greatest violinist alive and needs the one and only violin that will help him get there. Stories of his past, woven with a 6th sense in the Luthier he chooses, helps create a great look at himself and his life. He discovers things about himself that have molded his life and he now can choose to stay in the hardened way he has molded or make a leap of faith into a new life with the new violin. The Master Luthier challenges him throughout the journey he takes. It is a masterful tale of mystic proportions filled with wit and grace. I just loved it. We made it the first book of the book clubs' season this last year. It was a major hit with all of us. We applaud the author and his great gift of story telling. Get this book. It will be a surprise at the end of the story. Being a cellist, I have told other musicians about this book and it is flying off the shelves. If you want to greatest instrument, you must find this Luthier to make it. You will enjoy the journey.

3 of 3 people found the following review helpful.
Master Violins, Masterful Books
By Violinist & Book Reader
I had a hard time reading this book straight through, honestly. Every time I would finish a chapter, I had a sudden urge to go play my violin, or to call my loved ones and tell me what they meant to me. This book has an uplifting power that's rarely seen in the world anymore. In a culture where anything with meaning has to be blatantly spelled out, this book is delightful in that it lets you draw your own conclusions from the information presented.

I work for a master luthier, and the depictions of the luthier are a masterful work of part reality, part legend, and part embellishment. Kevin Lee has taken the legends about luthiers, the misconceptions, and the actuality, and meshed them into an amazing fantastical composite. Yet somehow, he's done so in a manner that leaves you questioning how much is real and how much is not.

On an earlier edition of the book, the genre is on the spine and listed as "Fiction?". I think that is, by far, the best explaination of the book.

Welcome to the world of the Luthier.

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Saturday, 7 September 2013

[U952.Ebook] Ebook Download The Sociology of Disruption, Disaster and Social Change: Punctuated Cooperation, by Hendrik Vollmer

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The Sociology of Disruption, Disaster and Social Change: Punctuated Cooperation, by Hendrik Vollmer

In the wake of disruption and disaster, cooperation among members of a collective is refocused on matters of status, membership and the formation of coalitions. In an important contribution to sociological theory, Hendrik Vollmer emphasizes the processes through which disruptions not only affect, but also transform social order. Drawing on Erving Goffman's understanding of framing and the interaction order, as well as from a range of insights from contemporary sociological theory and ethnographic, historical and organizational research, Vollmer addresses the dynamics of disaster and disaster response within the framework of a general theory of disruption and social order. It is proposed that the adjustment of cooperation in favour of coalition-forming strategies is robust in both informal and organized social settings and transcends the 'micro' and 'macro' approaches currently favoured by theorists. Offering a systematic sociological analysis of the impact of disruptiveness, this book investigates how punctuated cooperation precipitates social change.

  • Sales Rank: #4358757 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 2013-05-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .67" w x 5.98" l, 1.19 pounds
  • Binding: Hardcover
  • 290 pages
Features
  • Used Book in Good Condition

Review
"This is sociological theory at its best: insightful, rigorous and readable. �Vollmer does not merely draw our attention to the importance of disruption and repair, demonstrating that rules are constituted by exceptions, and not the other way around, but teases out regularities in the processes by which social order emerges and then is realized to have disappeared. �Required reading." -John Levi Martin, University of Chicago, and author of The Explanation of Social Action

"A highly original approach to the often unnoticed 'bottom-up' mechanisms of social change. The range of applications includes organizational stress, disasters and warfare." -Uwe Schimank, University of Bremen

About the Author
Hendrik Vollmer is a Senior Lecturer in Sociology at Universit�t Bielefeld, Germany. He is the Managing Editor of the Zeitschrift f�r Soziologie (ZfS), one of Europe's leading sociological journals, and the author of numerous articles in sociological and organizational theory.

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[D268.Ebook] PDF Ebook Lonely Planet Pocket Athens (Travel Guide), by Lonely Planet, Alexis Averbuck

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Lonely Planet Pocket Athens (Travel Guide), by Lonely Planet, Alexis Averbuck

Lonely Planet: The world's leading travel guide publisher

Lonely Planet Pocket Athens is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Marvel at the Acropolis raised spectacularly over Athens, follow in the footsteps of Socrates at the Agora, or step into the Temple of Olympian Zeus; all with your trusted travel companion. Get to the heart of the best of Athens and begin your journey now!

Inside Lonely Planet Pocket Athens:

  • Full-colour maps and images throughout
  • Highlights and itineraries help you tailor your trip to your personal needs and interests
  • Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots
  • Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices
  • Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss
  • Free, convenient pull-out Athens map (included in print version), plus over 21 colour neighbourhood maps
  • User-friendly layout with helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time
  • Covers Acropolis, Ancient Agora, Temple of Olympian Zeus, Greek Parliament, Syntagma, Plaka, Keramikos, Gazi, Filopappou Hill, Thisio, Monastiraki, Psyrri, Exarhia, Kolonaki, Benaki Museum, and more

The Perfect Choice: Lonely Planet Pocket Athens a colorful, easy-to-use, and handy guide that literally fits in your pocket, provides on-the-go assistance for those seeking only the can't-miss experiences to maximize a quick trip experience.

  • Looking for more extensive coverage? Check out our Lonely Planet Greece guide for a comprehensive look at all the country has to offer, or Lonely Planet Discover Greece, a photo-rich guide to the country's most popular attractions.

Authors: Written and researched by Lonely Planet.

About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

  • Sales Rank: #381824 in Books
  • Published on: 2016-02-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.02" h x .43" w x 4.17" l, 1.10 pounds
  • Binding: Paperback
  • 176 pages

Most helpful customer reviews

0 of 1 people found the following review helpful.
Five Stars
By D. Haley
Perfect travel guide. Arrived in top shape and quickly. Thank you!

See all 1 customer reviews...

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Wednesday, 4 September 2013

[A887.Ebook] PDF Ebook Public Relations: A Values-Driven Approach (4th Edition), by David W. Guth, Charles Marsh

PDF Ebook Public Relations: A Values-Driven Approach (4th Edition), by David W. Guth, Charles Marsh

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Public Relations: A Values-Driven Approach (4th Edition), by David W. Guth, Charles Marsh

Public Relations: A Values-Driven Approach (4th Edition), by David W. Guth, Charles Marsh



Public Relations: A Values-Driven Approach (4th Edition), by David W. Guth, Charles Marsh

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Public Relations: A Values-Driven Approach (4th Edition), by David W. Guth, Charles Marsh

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

  • Sales Rank: #826937 in Books
  • Published on: 2008-02-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.12" h x 1.08" w x 7.48" l, 1.97 pounds
  • Binding: Paperback
  • 580 pages

From the Back Cover

Public Relations: A Values-Driven Approach, Fourth Edition
David W. Guth, University of Kansas
Charles Marsh, University of Kansas

In a time when society holds individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. This text provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, this fourth edition continues to appealto students through lively anecdotes, an informal writing style, and a very reasonable price.

Features of Public Relations: A Values-Driven Approach, Fourth Edition:�

  • Emphasizes values and ethics in public relations throughout, raising students' consciousness of contemporary issues in the field.
  • Focuses on critical-thinking systems within public relations, providing students with specific strategies for planning, writing, presenting, crisis communications, cross-cultural communication, and ethical decision-making.
  • Incorporates “Thumbs Up” and “Thumbs Down” case studies illustrating key concepts and featuring real-world examples of both successful and disastrous public relations tactics. New case studies in this edition includethe use of public relations in the Sago Coal Mine disaster, the Dove Campaign for Real Beauty, and rock star Bono’s anti-poverty campaign.
  • Addresses current topics, as they relate to and affect the public relations field, including Hurricane Katrina, the Virginia Tech shootings, the war in Iraq, global warming, the growth of social media such as YouTube and Facebook, and international public relations.
  • Provides new data on the public relations profession, including the latest PRSA Membership Survey, the latest report of the Commission on Public Relations Education, new diversity statistics on the public relations workforce, new data from the Bureau of Labor Statistics, and updated statistics on women in the workplace, sexual harassment, and salary equity.
  • Integrates many pedagogical features including “Values Statements” from successful and respected organizations, and “Memos from the Field” featuring unfiltered advice from award-winning public relations practitioners.

Here’s what reviewers are saying about Public Relations: A Values-Driven Approach, 4e:

“This book is an excellent introduction to the field of PR with an emphasis on values and ethics throughout.� The book is readable, appealing to students, and is well integrated with examples of different kinds and lengths that help bring this field to life for students.”��

–Marjorie Keeshan Nadler, Miami University

“The book is excellent in every facet of learning PR from the ground up.� At the end of the course, my students know the basic propositions of public relations and they have the confidence to weigh in cogently on current issues.”�

–Astrid Sheil, Northern Arizona University

Most helpful customer reviews

2 of 2 people found the following review helpful.
Public Relations and Morals When the Paths Cross
By April Jensen
I ordered this book for my Principles of Public Relations class and, just like any other beginners class you just learn about half of what PR really is. It covered the basics of the subject and told the history of public relations. Which I find helpful because if you want to do PR it is important to know the history of it because, it will help you with public relations problems you may run into today.
Something that this book does inform you on is the difference between your morals and your company's morals. Your morals will be challenged in public relations, and this book shows you how to deal with it. It also has an emphasis on ethics when concerning public relations. It also applies to advertising. How you can't accept gifts and things of that nature from a company that wants to do business with you.
All in all, this book is pretty good for a beginner in public relations. You get to understand enough of it without feeling like a whole bunch is thrown at you at once.

2 of 2 people found the following review helpful.
Pretty good intro to PR book
By Amazon Customer
I am minoring in Public Relations and this was the required book for the class. It is pretty straight forward and easy to understand. The layout is great and has been easy to follow.
One thing that this book could really use are examples. They only talk about PR plans and news releases, they don't show you what one looks like or how to get started. For those who haven't seen a news release, writing one can been a challenge. A PR plan is almost impossible without at least seeing an example first.
However, for just the basics this is a good book.

1 of 1 people found the following review helpful.
Needs the companion book, then 5+ stars
By John
Guth and Marsh know what they are talking about when it comes to PR. If you are in the business or thinking about it, get this book. For excellent, clear examples, get Marsh's 'quick and not dirty guide'.

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