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Public Relations: A Values-Driven Approach (4th Edition), by David W. Guth, Charles Marsh
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In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.
- Sales Rank: #826937 in Books
- Published on: 2008-02-02
- Original language: English
- Number of items: 1
- Dimensions: 9.12" h x 1.08" w x 7.48" l, 1.97 pounds
- Binding: Paperback
- 580 pages
From the Back Cover
Public Relations: A Values-Driven Approach, Fourth Edition
David W. Guth, University of Kansas
Charles Marsh, University of Kansas
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In a time when society holds individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. This text provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, this fourth edition continues to appealto students through lively anecdotes, an informal writing style, and a very reasonable price.
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Features of Public Relations: A Values-Driven Approach, Fourth Edition:�
- Emphasizes values and ethics in public relations throughout, raising students' consciousness of contemporary issues in the field.
- Focuses on critical-thinking systems within public relations, providing students with specific strategies for planning, writing, presenting, crisis communications, cross-cultural communication, and ethical decision-making.
- Incorporates “Thumbs Up” and “Thumbs Down” case studies illustrating key concepts and featuring real-world examples of both successful and disastrous public relations tactics. New case studies in this edition includethe use of public relations in the Sago Coal Mine disaster, the Dove Campaign for Real Beauty, and rock star Bono’s anti-poverty campaign.
- Addresses current topics, as they relate to and affect the public relations field, including Hurricane Katrina, the Virginia Tech shootings, the war in Iraq, global warming, the growth of social media such as YouTube and Facebook, and international public relations.
- Provides new data on the public relations profession, including the latest PRSA Membership Survey, the latest report of the Commission on Public Relations Education, new diversity statistics on the public relations workforce, new data from the Bureau of Labor Statistics, and updated statistics on women in the workplace, sexual harassment, and salary equity.
- Integrates many pedagogical features including “Values Statements” from successful and respected organizations, and “Memos from the Field” featuring unfiltered advice from award-winning public relations practitioners.
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Here’s what reviewers are saying about Public Relations: A Values-Driven Approach, 4e:
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“This book is an excellent introduction to the field of PR with an emphasis on values and ethics throughout.� The book is readable, appealing to students, and is well integrated with examples of different kinds and lengths that help bring this field to life for students.”��
–Marjorie Keeshan Nadler, Miami University
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“The book is excellent in every facet of learning PR from the ground up.� At the end of the course, my students know the basic propositions of public relations and they have the confidence to weigh in cogently on current issues.”�
–Astrid Sheil, Northern Arizona University
Most helpful customer reviews
2 of 2 people found the following review helpful.
Public Relations and Morals When the Paths Cross
By April Jensen
I ordered this book for my Principles of Public Relations class and, just like any other beginners class you just learn about half of what PR really is. It covered the basics of the subject and told the history of public relations. Which I find helpful because if you want to do PR it is important to know the history of it because, it will help you with public relations problems you may run into today.
Something that this book does inform you on is the difference between your morals and your company's morals. Your morals will be challenged in public relations, and this book shows you how to deal with it. It also has an emphasis on ethics when concerning public relations. It also applies to advertising. How you can't accept gifts and things of that nature from a company that wants to do business with you.
All in all, this book is pretty good for a beginner in public relations. You get to understand enough of it without feeling like a whole bunch is thrown at you at once.
2 of 2 people found the following review helpful.
Pretty good intro to PR book
By Amazon Customer
I am minoring in Public Relations and this was the required book for the class. It is pretty straight forward and easy to understand. The layout is great and has been easy to follow.
One thing that this book could really use are examples. They only talk about PR plans and news releases, they don't show you what one looks like or how to get started. For those who haven't seen a news release, writing one can been a challenge. A PR plan is almost impossible without at least seeing an example first.
However, for just the basics this is a good book.
1 of 1 people found the following review helpful.
Needs the companion book, then 5+ stars
By John
Guth and Marsh know what they are talking about when it comes to PR. If you are in the business or thinking about it, get this book. For excellent, clear examples, get Marsh's 'quick and not dirty guide'.
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